If, like me, you’re a li’l troubled as to how particular high-street shops produce such crazy-cheap prodz, you’ll be pleased to discover MADE-BY, a not-for-profit labelling organisation for fashion brands.

It’s genius. Basically, MADE-BY works with fashion brands to improve the social and environmental aspects of their entire supply chain using a step-by-step approach – cool, huh? The blue button MADE-BY label is then used on clothing to communicate the brand’s commitment towards continuous improvement.

The awesomeness that is MADE-BY opened its stand at PURE London last weekend with the help of Harry Potter actress, Bonnie Wright and Georgia Groome, star of Angus, Thongs and Perfect Snogging.

Both Bonnie and Georgia dig the ethical fashion and both turned out in Edun outfits, a MADE-BY partner brand. FYI: I was still very much of the impression that ethical clothing meant, expensive, not-cool clothing, turns out I was wrong x 1000. Check back soon for our TSM Ethical Fashion special.

“I’ve always been very interested in fashion,” says Bonnie, “but it’s extremely important to me that the social and environmental issues associated with the production of fashionable clothing are addressed. MADE-BY carries out really important work in transforming the fashion industry, and I am thrilled to support the organisation and help raise awareness of these ongoing issues.”

Check out more about Made-By and all the supporting brands at their website: www.made-by.nl