I was pretty delighted when I received a breakfast invite to meet with Lorraine Candy, Editor-in-Chief of ELLE magazine, to discuss the launch of fashion’s answer to the X-Factor-The Shopgirl to Stylist competition, which launches today!

Lorraine says: “This is a unique and exciting projects which heroes the men and women who literally style the nation. They deserve more credit for what they do, and we will give them that in the pages of ELLE”.

As part of ELLE magazine’s 25th Anniversary celebrations, the British style bible is on the hunt for super-talented shop girls and boys, who, if selected, will win a chance to style an ELLE shoot, plus a magazine internship and expert mentoring from ELLE’s internationally renowned fashion director, Anne-Marie Curtis who wants to give the winner, their big break, with a stylist’s profile and lots of contacts.

25 super shop stylists will appear on the website where readers can comment and list their favourites, and then ten will make the grade to head-to-head stylist challenges, where they get help from the ELLE team.

If you’re out shopping this weekend, why not let that helpful shopgirl with awe-inspiring shoes in H&M, know about it, or if you are one of those rocking shop girls that we love so much, apply – it’s allowed!

www.elleuk.com/shopgirltostylist