My gal-pal Lou-lou recently intro’d me to the joy o’ prettiness that is I Love Cutie Pie. I’m ever-so-glad she did, because it’s the most deliciously decadent home to one-of-a-kind and limited edition pieces of jewellery, which are as cute as a Prada button.

All of Cutie Pie’s products are handmade with love by Miss Danielle Butler and feature vintage inspired and kitsch treasures, such as miniature teapots, cakes, bows, Alice In wonderland themed charms and French inspired trinkets, which adorn necklaces and earrings alike.

Come and join the tea party!

What is I love cutie pie exactly?
An online boutique for anyone who loves jewellery with a twist and is a vintage girl at heart.

Describe the girl behind the label in 5 words…


Hopeless romantic, English eccentric, dreamer, hard working, loyal

How long has I love Cutie Pie been established and what made you set it up?


Cutie Pie has been going since 2007. I’ve always wanted to work for myself and was lucky enough to find a way and I’m over the moon!

What’s your creative process like?
That’s a tricky one, sometimes I have no idea. I’m mostly inspired by whimsical images and try to re create the feeling they evoke.

What’s your fave prod right now?
I’m loving the Spoonful of Sugar necklace from the Afternoon Tea in Paris Collection.

Is it hard to be creative and business-y too?


Yes. They don’t always go hand in hand.

What do you love most about what you do?
Being free to do what I like.

What do you love most about being a girl?
Dressing up & making cakes.

Who are your style icons?
Audrey Hepburn for sheer elegance.



If you could return to a specific era, what would you choose? 


The glamour of yester-years, any time from the1900’s to the 1940’s.

The Sassy List – what’s your favourite…

Book: The Northern Lights by Phillip Pullman

Website: www.anthropologie.com
 
Movie: The Notebook

City: 
London
Hang out: Anywhere with my beloved

Food: Cake of course!

What does the term Sassy Minx mean to you? 
Someone who is comfortable in their own skin, she’s not afraid to be her own person, but is sometimes a little cheeky with it.