I am ALL about the pale.

I completely embrace my Kelly-O complexion and will never, ever be found without a parasol in the summer months, but it seems that it’s no longer just myself, Kelly O and Nicole Kidman flying the flag for pale, I don’t know whether it’s the British weather or the latest vampire trend – I’m Team Jacob, in case you were wondering – according to online beauty store Feelunique.com, sales of pale powders and foundations have soared by 200%.

“Porcelain skin is a classic, chic and glamorous look, but has long been shunned in favour of bronzed skin,” says Siobhan McDermott, head buyer at Feelunique.com. “It’s great to see that this trend is making women proud to be pale.” Get the look by dusting on the suits-all Bare Escentuals illuminating Veil, £19, at Bareescentuals.co.uk